Business cards are a great marketing tool for your business. Because of that, we offer professional business card design services all over the country, including places like Lusaka, Kitwe, Livingstone, Ndola, and more.
With speMedia Zambia, your business identity will be in good hands. We will work with you to create high-quality business cards that reflect you as a company.
Contact us today to get started on creating your own bespoke business card.
Contents
Why You Need Business Cards
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Showcase Your Branding
Business cards make it easy for people to connect with your brand; they’re small enough to carry around so customers can easily take them out when they meet someone who works at your company or knows someone who does.
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Make an Impression
The first impression is often made by the business card itself so having one designed professionally makes sure it’s a positive one.
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Stay In Touch
A printed business card allows you to keep up with what’s happening in your industry without being chained to your computer screen or smartphone.
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Help People Find You
Printed business cards help people find you easier than other forms of contact like email or phone calls. And if your business has multiple locations, getting a physical set of cards helps visitors know where their new friends live.
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Keep It Fresh
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When was the last time you got a new business card? If you haven’t had yours updated since you opened your doors, now may be a good time to do so.
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Add Value
Customers appreciate businesses that stand behind their products and services with attractive, useful business cards. They can also print extra copies for clients, coworkers, and potential employers should the need arise.
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Increase Your Reach
If you don’t have many business cards yet, this is the perfect chance to start collecting them! With custom designs, you can showcase your best features, and tell customers about your offerings.
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Create Loyalty
Custom business cards are a nice way for you to reward loyal customers and provide them with something special. For example, offering a free gift with purchase or giving away promotional materials when they buy their next order from you.
Our Business Card Design Process
We want our clients to understand exactly how each step of the process goes down before we send them off to press. Here’s everything we’ll cover:
- Step 1: Planning & Strategy
We spend time consulting with our clients to learn what their goals are for the project, then put together a plan based on those goals. - Step 2: Creative Direction
After receiving feedback from our clients, we begin working on a concept that will become the basis of the final product. - Step 3: Production
Once we’ve approved the concept, we begin preparing artwork files and sending them to our printers. Once the job is complete, we let our clients approve the proofs before sending them off to printing. - Step 4: Proofreading
Following the proofing phase, we work closely with our clients to ensure all details are correct before going to press. - Step 5: Pressing
Once everything looks great, we send the job to the printer and wait to see how excited our clients are when their cards finally arrive!
How We Do It
With more than 5 years under our belts, we’ve earned some tips on how we approach designing custom business cards including:
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Always Go Digital
You might think that paper-based design would be faster but digital design usually results in a better-looking finished product. Printing directly onto stock sheets typically produces sharper lines and higher quality colors while adding less ink than offset printing. Plus digital files are searchable online, which means if someone wants to copy your idea somewhere else, they won’t always find it first.
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Start Small
We recommend starting small. A one-color card printed on high-quality cardstock works well as a mini-test run. This gives us the opportunity to make changes without committing too much money. Of course, once you get the hang of it, it’s easy to scale up by increasing color options or moving to thicker stock.
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Don’t Be Afraid To Ask Questions
When it comes to ordering business cards, there will often be questions that come up along the way—you’re not alone! Our team is here to answer any pressing concerns you might have at any point in the process. Just ask!
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Know How Many Cards You Need
Asking yourself “how many?” is an important question to ask yourself because it helps you determine whether you need just a few dozen cards or thousands. If you know you only need a couple hundred, we suggest choosing low-cost options like Avery or Envelope Mate to save money. But if you anticipate needing several thousand, it’s worth considering a full-service provider like Printful. They offer bulk pricing discounts so you can shop around and still get large quantities of quality cards at reasonable prices.
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Stay Organized
Another tip? Keep yourself organized! Having an inventory of relevant files makes things go smoother from beginning to end. For example, having a spreadsheet with your contact information, social media info, and links of interest for each card lets you easily update the website or Facebook page whenever you add new contacts, blog posts, or updates.
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Use The Right Stock
The type of stock you use has a big impact on the look and feel of a custom card. Some examples include: High-quality paper stocks (like 80# gloss cover) are generally recommended for large quantities of business cards. & Thick paper stocks (like 110# satin matte cover) are best used for smaller batches of business cards.