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Zambia Company Profile Design 2023

Bustop TV approached us (speMEDIA) for its Zambia company profile design and website design in 2018. We were faced with a task where we had to come up with a brand DNA for this project. Brand DNA is simply defined as all the different components, tangible and intangible that are brought together to create a unique identity for a brand or business.

Bustop TV Zambia Company Profile Design Considerations

In coming up with a unique brand DNA for the Bustop TV we asked our design team a simple question: what makes the Bustop TV brand different from other video content creators? We tried to ascertain how Bustop TV became the company they are today? We know that most successful businesses are a realisation of an envisioned dream and a product of a great deal of passion and lots of hard work.

We looked at their early days and what were their qualities and values.

So we came up with a list of what differentiated Bustop TV from other local Zambiaan video creation companies

  1. Bustop TV was founded and run by young people
  2. Youthful actors and or comedians
  3. Very innovative team
  4. Bustop TV had a class of touch of their own
  5. Had a unique client’s list amongst them: the Reserve Bank of Zambia, Nash Paints, JanJam, Gloria, SafAids, SEED-CO, Number 1 stores, etc
  6. Bustop TV actually had a physical office manned by a fulltime admin team in Greater Avenues Area in Lusaka.

They gave us 2 weeks to come up with a graphics design concept, layout, and the final print-ready and PDF file and we got to task.

Zambia Company Profile Design: The Results

Bustop TV was a pleasure to work with as they provided us with most of the graphic design elements needed to design the company profile mainly: high-resolution photos, icons, and logos. One major set back was that they did not have content for their company profile. So we assembled a team of 2 content creators to write content for the company profile.

Profile Design Elements

Design elements are visual representations of a brand or company. Therefore, they must be consistent across the company’s structure and everything produced in its name or brand. We did our best to stick to this design principle is designing Bustop TV’s company profile. Another factor we considered was the tone of voice used. We used a tone of voice that gave a tangible sense of how Bustop TV represents itself to its clients and video consumers.

Graphic Design Guidelines

On the company profile design guidelines we decided a font family set to use, images and colours, as well as how we were going to show the company logo amongst other visual featured to be used in the company profile. We used sharp shapes to represent their technical skills, intricate texts to represent their touch of class, simple visuals to give a sense of openness and we made it clear that our graphic design elements weren’t a coincidence, but a way to tell their prospective clients something.

We tried our best to try to explain their own tale in an inspiring but genuine way which allowed us to weave a brand DNA giving a glimpse of Bustop TV’s past, at the same time making it easier for their prospective clients to understand their core values and passions that made them what they are today and what they will be tomorrow.

Download BustopTV Company Profile Here

Can you help me with getting a company profile design in Zambia?

Yes, we can design your company profile today! Why not give us a call on +260 95 779 1465  or email us to discuss your company profile design project whether you are in Lusaka or anywhere in Zambia. Get a free no-obligation estimate or contact us to discuss your exact requirements.

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We appreciate that your business is unique in its own right. Therefore, we will develop a company profile design plan and approach for you. Kindly fill the form below and we will reply to you urgently with a custom pricing quotation. We are open from Monday to Friday from 8 am to 5 pm.

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